The Marketing Communications Digital Coordinator will devise content marketing and engagement strategies that drive tactical implementation of campaigns via contemporary engagement channels such as social media, content marketing platforms and owned media, including website, mobile and news/blog content.

Job Relationships

Reports to the Director of Digital Products

Principal Responsibilities

• Develop an understanding of the national, regional and local medical community & marketplace, including health care industry terms, relevant topics and trends.
• Develop social media strategy across multiple platforms, generate and distribute content in a timely and intentional manner.
• Work with subject matter experts/company leadership, interview employees/patients and conduct additional research to develop original stories and reoccurring content series opportunities.
• Find smart, creative ways to repurpose content for and from strategic articles, blogs, and videos; evaluate quality of content and identify gaps.
• Ability to translate complex concepts into clear, concise, compelling, patient-centric copy and content for digital channels.
• Ensure accuracy of material through additional research and escalating edits and proofs to clients for content re-review.
• Use data and analytic tools to optimize content for engagement and SEO.
• Maintain accuracy, efficiency and integrity of all marketing products.
• Keep abreast of latest developments in best practices, trends and tools, and recommend new strategies with meaningful measurement opportunities.
• Adheres to internal editorial and AP style guidelines.
• Help support the marketing and communication strategies of Springfield Clinic and its providers, specialties, and services.
• Comply with the Springfield Clinic incident reporting policy and procedures.
• Adhere to all OSHA and Springfield Clinic training & accomplishments as required per policy.
• Provide excellent customer service and adhere to Springfield Clinic's Code of Conduct and Ethics Standards.
• Perform other job duties as assigned.

Education/Experience

• Bachelor's degree in communications, marketing, English, journalism or related concentration is preferred.
• Content marketing, data/analytics tools, social media strategy and production experience is required.
• Minimum 1year of professional marketing experience is required.

Knowledge, Skills and Abilities

• Previous social media management and analysis experience with a deep knowledge of social media platforms and trends.
• Experience with Adobe suite and/or Canva required. Familiarity in social media management tools (Sprout Social) preferred.
• Must be able to identify, produce and distribute lo-fi content
• Proficiency in MS Office is required.
• Must be highly detail oriented and able to deliver a high level of accuracy.
• Ability to manage multiple tasks and simultaneous projects and work well in fast-paced environment is required.

Working Environment

• Normal office environment.
• Minimal travel required.
• Computer intensive.
• Some medium lifting and bending.

PHI/Privacy Level

HIPAA4